Every webmaster doing search engine marketing knows the importance of backlink building. Links are a measure of website popularity and they are essential for human visitors especially for search engines like google. Most online search engine algorithms use links and links parameters to calculate relevance of particular webpage. Links can also be an essential part from the PageRank algorithm employed by Google. But it is not only the amount of links that counts. There are few link parameters that should be considered when looking for links in addition to their value.
The first important parameter is key phrases. Here is the text that actually links to the page. This text tells to everybody what your page is about. Anchor text is heavily utilized by search engines like google for additional clues about the content on your own page. Therefore it makes sense to use meaningful and relevant anchor texts that describe this content in the target page. Usually main keyword is utilized to produce a relevant backlink towards the target page. However you must not only use one word phrase to produce links. Use various combination, let them look natural. Unfortunately, you don’t have power over what text will other webmasters use to produce link to your web site. But this is simply not so bad, you have a link and wide array of anchor texts mannua1 welcome.
The second important parameter will be the nofollow attribute. It marks links that ought not to be followed or taken into account by search engines like yahoo. Consequently such links are almost useless for SEO. The problem is not so bad because every link counts and even nofollow links are necessary to have the backlink structure look natural. Obviously, you must put more time and effort to get normal, do follow links, but never discard any opportunity to acquire a backlink no matter what its type.
The page where link is located is additionally important. If the page content relates to the content of your page then this link is a lot more relevant and it has more value. The page relevance or authority (e.g. the PageRank value) plays also an important role from the link value. Links on high authority pages transfer the authority from your source page on the target page.
Link building services are a solution if you don’t have time or possibility to create links to the page, or once you have many websites that want off-page optimization. So the advantage of backlinks service is simply because they can create many links to the websites and when done efficiently you may be positioned higher in search results.
However, there are also some disadvantages in utilizing building links services. You have no or little control over the off-page optimization process. In case the links are created too quickly or with similar anchor texts then some search engines like google will find this as unnatural as well as your site can be penalized with drop in ranking positions. Even the ratio between normal and nofollow links must not denote anything suspicious. With a bit of services you can find many links from various link directories, but such links have little value. Such links are worth considerably less than links on pages with a similar content.