Given just how much more flesh we #swoldiers are flashing on Instagram, Snapchat and dating apps today, it’s hardly surprising that body-sculpting creams, serums and gels are muscling their way into men’s grooming regimes.
The products – promising to nip and tuck those 塑身衣 while enhancing muscular definition – seem a godsend for most people feeling the heat from impossibly-ripped men on billboards and then in Hollywood blockbusters, and also those obligatory shirtless moments in BBC costume dramas.
“Fit, healthy, toned and tanned models set the atmosphere for several fragrance and skincare campaigns,” says Teresa Fisher, Senior Account Manager of UK Beauty for research company The NPD Group. (Face of Paco Rabanne’s Invictus fragrance, Nick Youngquest, is only one man fomenting ab envy.) “Men start by improving their physique then continue to grow their traditional grooming rituals with good-tech skincare products to smooth, refine and tone your skin,” she says. “Hence why we consistently visit a strong surge in sales of body products.”
It’s little wonder then that there’s a Spartan army’s worth of skin-firming and body-toning products targeted specifically at men. “Great pecs and abs are what guys focus on at the gym and any product that will help them achieve an enviable, photogenic body will be sought after,” says James Green, founding father of the FIT Skincare range, which includes a sculpting product within its line-up.
“I included Pec & Ab Sculpt in the FIT range on account of my background in weight lifting: I employed to train around nine times a week in the gym and my obsession with training was where whole idea for FIT skincare came from,” he explains. “Any items that I could create that might enhance both my own, personal and my customer’s training routines were a must-have.”
But let’s obtain one thing straight here: to obtain any success with one of these products you require some decent foundations to start with. Body-firming products are enhancement tools, not miracle workers. They are created to firm and tighten skin to improve flaunt what you have, as an alternative to magic mounds of muscle out from thin air.
It stands to reason then that guys who’ve already invest their time in the club and mastered the art of resisting the major Mac will find the best results. (In case your unwanted fat isn’t 10 per cent or lower, you almost certainly won’t be able to watch your abs anyway.)
“Nothing lacking the surgeon’s knife could keep skin tight, but there are actually useful, non-surgical options, too,” says skincare expert Liz Earle, author of Skin Secrets. “With regular use, certain skin-tightening gels and serums have shown to tighten slackened skin and ingredients like kigelia Africana (sausage tree extract), quince and mangosteen are proven skin-firmers.”
Most products also contain ingredients which, it’s claimed, help disintegrate fat deposits, while all try to keep the skin’s natural collagen. “This is extremely important protein in the skin that offers its characteristic flexible strength,” says Candice Gardner from the International Dermal Institute. “By boosting collagen production, skin will likely be firmer and smoother.”
These are the ingredients to be aware of:
Present in everything from anti-cellulite creams to eye creams, caffeine boasts antioxidant properties which is believed to reduce puffiness by constricting blood vessels.
A paper published in Skin Pharmacology and Physiology also suggests it may disintegrate fat cells, although the jury’s still out due to a lack of firm findings.
Based on a study published from the Journal of Cosmetic Dermatology, creatine – a nitrogenous organic acid that assists supply energy to cells (plus a supplement you could already be taking to acquire mass) – will help inside the synthesis of collagen when applied topically, hence its inclusion in numerous skin-firming creams.
Therefore you could say it’s deserving of your devote your bath room cabinet in addition to your gym bag.
“Vitamin C is vital in the creation of collagen,” says Gardner. “And without good degrees of Ascorbic Acid, collagen production is reduced and skin may become slack and much more fragile dexrpky29 time.”
A potent antioxidant, soy protein is commonly used in skincare products primarily for its anti-inflammatory benefits, but additionally mainly because it contains genistein – a compound which, like creatine, supports collagen production.
FIT’s Pec & Ab Sculpt features an ingredient called levan. “This is 男性塑身衣 consisting of fructose molecules that forms a firming film on the skin,” explains Green.
Cleverly – or craftily – most body-sculpting products feature things that instantly cool, refresh and energise the skin so that it feels different when you apply the items. Make of that what you will.